Buy Wholesale Seafood Directly from the best Fisheries


Sydney, Australia


Information Technology & Services

Company size

11 – 50 employees




User Experience

User Journeys

User Flows

User Interface

Design System

App Design

Product Design

Branding Logo




Brand Guidelines

Website Design

Webflow Development

Collateral Support

The client

ShoreTrade is a B2B Online Trading Marketplace that allows sale of seafood direct from fishery to wholesaler. ShoreTrade allows trade of seafood across multiple countries, with complete end to end logistics solutions. It is an App across iOS, Android and Desktop.

The engagement

We’ve been working closely with the people at ShoreTrade for over a year. Our team has been tasked with the entire redesign of their digital product, from the optimisation on the UI to some major UX changes. We managed to create a powerful two-sided marketplace by checking in with them on a weekly basis, gathering requirements, coming up with ideas and designing solutions closely with their team. We also took care of re-shaping their brand identity starting from strategy and positioning to the new colour scheme, typography, custom iconography and more. We also redesigned and launched their new website: and help with several other collaterals, including motion work, labels and more.

nice things people say

Oh no!

Where’s the case study?

This project is either in progress, under NDA or we simply didn’t have the time to finalise a great case study. 
If you have a similar project that you would like to discuss just drop us a message and we will get back to you!

// Help Scout