Nomad

Nomad is the largest database of visual, detailed and customizable itineraries that anyone can leverage. When planning a trip, among the best sources of information are detailed itineraries from family, friends, or experienced tourists who have already traveled to that destination. Unfortunately, there is no universal standard format for the itinerary and this valuable data traditionally collects dust on personal drives after a trip. Nomad’s platform leverages the under-appreciated asset value of these itineraries by collecting this data, enabling users to share their travels and assisting aspiring travelers to plan new trips in a structured format.

We partnered with Nomad from the very beginning helping ideate, design, develop and launch the digital product and brand. In partnership with the Nomad’s engineering team, we helped redesign the Alpha version of the product from the ground up while also working on the business model and GTM strategy. We also completely redesigned Nomad’s brand and logo and launched their new landing page. Through a partnership with Google, we secured $25,000 of ad spend to test a few DTC marketing channels and build the waitlist for the Beta version of the project to 5,000 users.