Debt collection, made simple


Sydney, Australia


Financial Services

Company size

51 – 200 employees




User Experience

User Journeys

User Flows

User Interface

Design System

App Design

Product Design

Branding Logo




Brand Guidelines

Website Design

Webflow Development

Collateral Support

The client

InDebted is sublimating debt collection by leveraging machine learning to understand consumer preferences for servicing overdue accounts. We couple this with an exceptional customer experience to enable our clients to better support the financial wellbeing of their customers. Backed by Carthona Capital and Reinventure, InDebted is one of the top-funded and fastest growing tech companies in Australia today, disrupting a multibillion-dollar global industry.

The engagement

We’ve been working closely with InDebted for a few months on the redesign of their application.
Our team has been tasked to completely redesign their digital product from the grounds up, starting with the initial user journeys and flows to the app design. Through constant check-ins with their team we’ve been gathering requirements and feedback, coming up with ideas and solutions on how to best improve their product and the experience of the people using it. We also took care of their new brand identity: from strategy and positioning to the redesign of their logo, colour scheme, typography, custom illustrations and more.

nice things people say

Oh no!

Where’s the case study?

This project is either in progress, under NDA or we simply didn’t have the time to finalise a great case study. 
If you have a similar project that you would like to discuss just drop us a message and we will get back to you!

// Help Scout